Choose only one, clear, KPI.
If you have multiple or complex ones understanding whether your work had a positive or negative impact becomes challenging.
Choose one KPI between:
• Active users
Find a group of people that are close to your initial target and that are really enjoying your product. Study carefully their behavior to understand the reasons for such a successful journey
Carefully select the most strategic users, with respect to your vision, among the ones identified in step 2.
Put in place a design committee with them to get feedback and feature requests.
At June we did that by offering 1 year at a discounted, fixed price plus a monthly coaching session.
Ship fast and measure the impact, especially on your design committee. If they don't like your latest release iterate on it or kill it.
Make sure that your committee is happy
June.so helps you measure Sign ups, Active Users, and other engagement metrics in 2-clicks. Just connect Segment, Freshpaint or our SDK